Demo project Video & motion

Motion design for social media: four vertical reels

Four 9:16 reels for Reels, Shorts and VK clips, each in a different genre of motion design. A flight through a house with kinetic typography, products in 3D with price tags on the downbeats, an animated chatbot interface, and a “how the film was made” infographic on real data. Everything is animated in code on the music’s grid, and the sound effects are synthesized for every event.

4: 9:16 reels
12–15 s: each
30: frames per second
−14 LUFS: loudness for social media

Discuss a similar task All work: video

Motion design for social media: four vertical reels — Scroll the reels in the phone with a swipe, the wheel or the arrows. The visible one plays muted; the button on the screen turns the sound on. Next to the phone, what each reel is made of.

The task

Cover the short vertical video genre: show on one body of material how differently it can be presented for social media.

What I did

Real estate: vertical FPV shots rendered from the 3D model of the house, cuts through a flash and a zoom on the beats, the area and the vault height counting up in frame
Products: items from the model spinning in 3D, colour wipes on the downbeats, price tags and a “New” sticker with spring animation
AI bot: the chat interface comes alive on a script — a question, an answer from the knowledge base, a time picked with a tap, the lead flying off to the CRM
Infographics: the house plan draws itself, the camera path is laid out from the real data, a strip of frames and the sound wave with the drop marked
Sound: the music cut on the beat; whooshes, clicks and pops synthesized and placed exactly on the events; loudness at −14 LUFS, as social platforms expect