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Research for a cheese festival restyle: 18 slides

The research section before the restyle of a cheese festival in Kostroma: figures by year from open sources, the audience and the guest journey, a review of the current identity and of what the region asks for, a comparison with cheese festivals in Russia and a world benchmark, the brand platform, an association map and the concept. 18 slides at 1920×1080 and a PDF.

18
slides
5
festivals compared
1920×1080
slide format
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The task

Make the case for the restyle: show how guests see the festival, how it differs from other cheese festivals and what the new identity has to solve.

What I did

  • The festival’s figures by year, from official results and the press, with references on the last slide
  • The audience with motives and barriers, the insight, and the guest journey from the poster to photos on social media
  • A review of the current identity from venue photos: two different marks, overloaded posters, no website of its own
  • Five festivals compared: Istra, Adygea, the Cheese Village, Vereshchagin CheeseFest and Cheese in Bra, Italy: what works, what limits them, what to take
  • The brand platform, the association map and the “piece of celebration” concept the identity grew from

Proof

  • All 18 slides are on the page, and the PDF can be downloaded

18 · Click any item to enlarge it

What else you can hand over to me

  • Redesign an existing deck: structure, readability, one consistent style
  • Make a series of decks in one style for different audiences
  • Prepare a talk: short slides plus the full speech in the speaker notes
  • Put together a pitch for partners or investors
  • Replace walls of text with diagrams and infographics
Discuss a similar task
All work: presentations