A cheese festival: a 70×100 summary poster and outdoor ads
A 70×100 cm summary poster that gathers the new identity of a cheese festival on one sheet: the logo and its variations, posters, outdoor ads, a business card, merch, social posts, the website and frames of the animation. The logo was redrawn as a vector to match the original exactly and laid out in versions for any background; the posters are shown in the city on mockups.
- 70×100
- cm, a print poster
- 3 mm
- bleed
- 16
- logo versions in SVG
- 13
- blocks in the poster grid
The task
Gather the identity on one 70×100 print sheet and show how it lives in the city.
What I did
- A 70×100 cm poster: a grid of thirteen titled blocks and a “Thank you for your attention!” band at the bottom
- A print file at sheet size with 3 mm bleed
- The logo redrawn as a vector to match the original exactly; sixteen versions in SVG and PNG: on dark, on yellow, monochrome, horizontal, vertical, the mark, avatars
- The logo construction and the clear space
- Mockups: three citylights by day, a board in the city and a bus stop at night, with perspective, reflections and screen glow
Proof
- The poster opens at full size
Materials
7 · Click any item to enlarge it
What else you can hand over to me
- A promo kit: poster, sign, flyer, handouts
- Fix a business card or layout others could not get right
- Prepare a file for print: format, bleed, fonts, final check
- Numbered tickets, coupons and stickers with your logo
- Vector graphics: emblems, medals, icons
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