SEO and localisation
Technical SEO and localisation within development
Prepare sites and applications for search and new markets through performance, indexing, structure and multilingual delivery.
What this work involves
Technical SEO is about being discoverable: speed, correct indexing, page structure, metadata and coherent language versions. I treat it as engineering, not a ranking promise.
Who it suits
- Products growing through organic discovery
- Companies entering new language markets
- Sites that load slowly or fail to index correctly
Questions answered before delivery starts
- Which pages should be indexed?
- What harms loading and user experience?
- Which language structure is required?
- Which metadata reflects the visible content?
How the work proceeds
Audit
Review indexing, speed, structure, duplication and metadata.
Prioritise
Separate changes that matter from cosmetic checklist work.
Implement
Fix technical issues, structured data, hreflang and sitemap.
Verify
Crawl, validate and record results.
Boundaries and working rules
- No promises of first place or keyword stuffing
- Metadata and structured data match visible content
- No mass-generated content for volume